Director of Marketing Operations

The role

The Director of Marketing Operations will build and run the operational backbone of marketing, including the tech stack, attribution model, and demand generation infrastructure. This role involves managing reporting, insights, and data to support board and executive planning.

What you will do

• Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.
• Build and maintain multi-touch attribution across the funnel.
• Ensure data integrity across marketing and sales systems.
• Build and manage campaign infrastructure including forms, landing pages, nurture flows, and lead scoring.
• Own lead routing and handoff logic between Marketing and Sales.
• Support event and field marketing programs with operational scaffolding.
• Build and maintain dashboards and reporting cadences for pipeline and channel performance.
• Deliver actionable insights to Marketing, Sales, and executive leadership.
• Own marketing data inputs to board reporting and company wide planning cycles.
• Partner on budget tracking and channel level ROI analysis.

Required qualifications

• 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company.
• Deep hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
• Proven track record of building attribution models and reporting infrastructure.
• Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
• Experience leveraging AI to reimagine how marketing operations teams work.
• Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.

Nice to have

• Experience in institutional financial services or another complex, relationship driven B2B vertical.
• Experience operating through a pricing model transition, for example moving from seat based to consumption or usage based pricing.
• Familiarity with SQL or BI tools such as Sigma or Looker for building reporting independent of engineering support.

About the company

Rogo aims to transform global finance by empowering professionals at investment banks, private equity funds, and investment firms with AI. The company is scaling quickly and defining a new category of enterprise AI.