Senior Enterprise Marketing Manager, ABM

The role

The Senior Enterprise Marketing Manager will plan, execute, and measure account-based marketing programs. This individual will translate account priorities into coordinated campaigns to land new clients and expand within existing institutions.

What you will do

• Translate target accounts and priorities into ABM campaign plans, timelines, budgets, and deliverables.
• Partner with Sales and Post-Sales to validate buying-group information and coordinate outreach.
• Execute acquisition and expansion programs based on account needs and commercial priorities.
• Plan and execute one-to-one and one-to-few programs across content, paid media, email, and events.
• Translate Product Marketing positioning into messages and offers for the ICP.
• Coordinate with Field Marketing on executive dinners, VIP experiences, and sponsorship activations.
• Establish objectives, audience criteria, and follow-up plans for activations.
• Agree program goals with stakeholders and report on engagement, opportunities, and expansion.
• Partner with Marketing Operations on campaign capture and reporting.
• Track program budgets and assess results to recommend scaling or changes.

Required qualifications

• 5–8 years of relevant B2B marketing experience, including substantial hands-on ownership of enterprise ABM programs.
• Financial-services experience, with an understanding of how banks, asset managers, private equity firms or adjacent institutions evaluate and adopt technology.
• Experience building an ABM function or program from scratch, or independently owning ABM at a startup or high-growth company.
• Demonstrated ability to partner with enterprise Sales and Field Marketing teams on coordinated account programs, complex buying groups and long sales cycles.
• A record of connecting marketing programs to qualified pipeline, opportunity progression or expansion.
• Strong creative and editorial judgment.
• Strong commercial judgment.
• Excellent project management, writing and stakeholder-management skills.
• Familiarity with Salesforce, marketing automation and account-targeting or engagement tools.

About the company

Rogo aims to transform global finance by empowering professionals at investment banks, private equity funds, and investment firms with AI. The company is scaling quickly and defining a new category of enterprise AI.