Customer Marketing

The role

This senior customer marketer will build the customer marketing function to drive growth through stories, references, advocacy programs, and expansion campaigns. You will partner with Sales, Customer Success, Product, and senior leadership to show what AI can do for financial institutions.

What you will do

• Build the customer marketing strategy.
• Set priorities, launch programs, and measure contribution to pipeline, adoption, retention, and expansion.
• Develop a pipeline of case studies, ROI stories, videos, and testimonials.
• Establish a trusted reference program.
• Launch a Customer Advisory Board and executive programming.
• Partner with Customer Success and Product on campaigns to help customers discover new use cases.
• Work with Communications and Brand to turn customer milestones into announcements and speaking opportunities.

Required qualifications

• 6-8+ years of experience in customer marketing, customer advocacy, or a related go-to-market role.
• A track record of building and executing customer marketing programs at a high-growth company.
• Excellent storytelling skills.
• Experience working with senior enterprise executives and navigating brand, legal, and compliance approvals.
• Strong project management skills.
• A practical, data-driven approach to measuring impact and improving what you build.

Nice to have

• Experience with financial services buyers
• Experience with Customer Advisory Boards
• Experience with executive programming

About the company

Rogo aims to transform global finance by empowering professionals at investment banks, private equity funds, and investment firms with AI. The company is scaling quickly and defining a new category of enterprise AI.