Product Marketing Manager

The role

The Product Marketing Manager will turn product builds into launches, messages, and sales tools. You will work with Product, Engineering, Sales, and Growth to position features and arm the sales team.

What you will do

• Own launches end to end from roadmap planning to post-launch analysis.
• Build the messaging framework for different buyers and personas.
• Create sales enablement materials including demo narratives, decks, and one-pagers.
• Monitor AI-for-finance and deal-sourcing tools to inform positioning.
• Interview customers and lost deals to act as the voice of the customer.
• Produce customer proof such as case studies, ROI stories, and customer quotes.
• Provide messaging, landing pages, and assets to the Growth team.
• Use AI workflows for competitive research, content, and enablement.

Required qualifications

• 5+ years in product marketing, ideally at a B2B SaaS company.
• Track record of owning launches for technical products.
• Domain knowledge in finance regarding how PE, growth and VC funds source and evaluate deals.
• A working understanding of LLMs and AI systems.
• Ability to turn complex capabilities into value propositions for partners, deal teams and analysts.
• Experience building demos and narratives for sales enablement.
• Experience working closely with product, engineering and sales.
• Clear, compelling writing.
• High agency, organized and comfortable with ambiguity.

Nice to have

• Marketed to private equity, VC, investment banking or other financial buyers.
• Launched an AI or data product into a competitive market.
• Background in investing, banking or consulting before moving into marketing.
• Experience with pricing and packaging, or win/loss analysis.
• Comfort building demos or prototypes yourself with AI and no-code tools.

Benefits

• Daily paid lunches
• Wellness + Citi Bike benefits
• Health, dental, and vision insurance
• 401(k) with 3% automatic contribution (no vesting)
• Unlimited PTO

About the company

Raylu is the AI origination engine for private markets, purpose-built for Growth Equity and PE.