Field Marketing Manager

The role

You will build and run the field marketing function for Raylu, including executive dinners, roundtables, conferences, roadshows and hospitality. Programs will be aimed at the target funds the company most wants to win, and you will be measured on the pipeline you source.

What you will do

• Design and run executive dinners, partner roundtables, roadshows and hospitality for target PE, growth and VC funds.
• Decide which industry conferences to attend and own the meeting and pipeline plan for each.
• Set up the program menu, request process, budget rules and target-account standard.
• Build target-account lists with sales and direct investment to where pipeline is needed.
• Give reps and founders templates, sequences, target lists and follow-up plays for each program.
• Bring customers and investors into dinners and roundtables as hosts and speakers.
• Track sourced pipeline, meetings booked, attendance and cost per opportunity for each program.
• Use agents and automation for invites, research, follow-up and reporting.

Required qualifications

• 5+ years in field or event marketing at a B2B company with a sales-led motion.
• Proven pipeline impact from account-targeted programs, with numbers to show it.
• Trusted by sales, with experience in sales leadership meetings.
• Executive presence for hosting partners, managing directors and C-level guests.
• Operational rigor in running several programs, managing vendors and budgets, and tracking results.
• Use of AI tools and automation to run programs leaner.

Nice to have

• Marketed to private equity, VC, investment banking or other financial buyers, ideally with a conference-circuit network.
• Built a field or events function from zero at an early-stage startup.
• Experience with Salesforce, HubSpot, Clay or similar tools for targeting and attribution.
• Run the pipeline side of a user conference or major industry show.

Benefits

• Real traction selling into leading private-markets funds.
• Small, mission-focused team with big scope.
• Fast shipping with direct lines to product, data and leadership.
• Path to grow into leading field marketing with a team of your own.

About the company

Raylu is an AI origination engine for private markets, built for Growth Equity and PE funds. It provides real-time market maps, standardized company signals, research on emerging companies and automated outreach.