Demand Generation Manager

The role

The Demand Generation Manager will turn high-value target accounts into pipeline. You will run account-based campaigns across paid channels, events, content distribution, and marketing-led outbound.

What you will do

• Owning account-based campaigns for Tier 1 and Tier 2 accounts
• Building tailor-made, multichannel campaigns for high-priority accounts
• Owning paid channels, primarily LinkedIn and Google
• Turning account signals into meetings and pipeline
• Running marketing-led outbound, including direct mail and gifting programs
• Maximizing engagement and follow-up for events
• Partnering with the content team to improve distribution and conversion
• Working with Marketing Operations to ensure campaigns are measured in HubSpot
• Working cross-functionally with Sales to understand lead quality

Required qualifications

• 3+ years of B2B demand generation, ABM or growth marketing experience
• Experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer
• Experience running paid campaigns targeted at named accounts
• Strong writing skills across email and ad copy
• A track record of turning event attendance into qualified pipeline
• Hands-on experience with HubSpot or a similar CRM
• Familiarity with GTM tools such as Clay and Apollo
• Curious and driven, with a high velocity of testing and learning
• Single-minded focus on generating pipeline
• Comfortable owning channels end to end in a fast-moving startup environment

Nice to have

• Experience marketing to software, fintech or payments companies

Benefits

• Comprehensive health benefits package
• Unlimited paid time off
• Paid parental leave
• Fun and flexible working environment

About the company

Rainforest is an early stage payments-as-a-service startup that has developed a solution that makes monetizing payments for vertically focused software platforms fair and simple.