Customer Marketing Lead, Strategic Programs

The role

You will own the planning and execution of customer programs including the Customer Advisory Board, co-marketing, and reference programs. You will build relationships with CFOs and senior finance leadership to create value for customers and Ramp.

What you will do

• Own the planning and execution of Ramp’s customer programs
• Lead Ramp’s Customer Advisory Board by recruiting members and developing programming
• Run the Know Your Customer program by recruiting customers and coordinating employee engagement
• Develop customer launch and co-marketing programs
• Build and scale customer reference and advocacy programs
• Partner with Events to recruit and prepare customer speakers
• Coordinate customer participation in the Times Square billboard
• Coordinate customer asks across Sales, account teams, PMM, Comms, Events, and Customer Marketing
• Maintain a shared record of commitments, approvals, and recent participation

Required qualifications

• Built or significantly scaled customer programs at a high-growth B2B company
• Personally recruiting, hosting and maintaining relationships with senior customer leaders
• Credible with Fortune 500 C-suite and VP-level customers
• Comfortable working directly with GTM and company leadership
• Ability to set goals, report on coverage and engagement, and explain how customer participation supports pipeline or expansion
• Strong cross-functional partnership with PMM, Events, Creative, Sales, account teams, and Growth Marketing
• Ability to set direction and personally manage execution against programs objectives
• Clear written and verbal communication
• AI fluency and practical automation skills
• Systems thinking with experience building intake, readiness and permission standards, workflows, and reporting

Nice to have

• Experience in fintech or B2B SaaS, particularly with enterprise customers or finance leaders
• Experience launching or scaling a CAB, customer reference program, or advocacy function
• Experience partnering with Creative, Content, or Events on customer co-marketing and recognition

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more

About the company

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. They automate how over $275B in annualized spend flows in and out of 85,000+ companies.