Product Marketing Manager - General (All Levels)

The role

You will lead the commercialization and adoption of new products by working with Product and Engineering. You will define the ICP, positioning, and GTM strategy to move products from early signal to scaled growth.

What you will do

• Shape product strategy early using customer and market evidence
• Define the ICP, buyer, user, and workflows
• Build canonical positioning, messaging, and competitive stories
• Design zero-to-one GTM including audience, channel, and pricing inputs
• Lead end to end launches by coordinating multiple departments
• Create programs to turn interest into pipeline and revenue
• Work with Product and Engineering to influence product tradeoffs
• Develop customer learning systems through structured discovery
• Own the business scorecard and define leading and lagging indicators
• Build proof and competitive intelligence

Required qualifications

• 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function
• Significant ownership of a product or business outcome
• Demonstrated zero-to-one experience with a new product, category, platform, or business line
• Record of influencing product strategy using evidence
• Strong customer instincts
• Technical and operational fluency
• Exceptional written and verbal communication
• Strong data literacy
• Ability to lead senior partners without formal authority
• High agency and comfort with ambiguity
• Fluency with AI tools

Nice to have

• Experience in fintech, payments, accounts receivable, accounting, developer tools, data infrastructure, AI, or another technical and workflow-heavy category
• Experience taking a product from incubation through product-market fit and scaled commercialization
• Experience with both product-led and sales-led growth motions
• Experience contributing to pricing and packaging decisions
• Experience as an early or founding PMM, product manager, founder, or operator in a fast-moving product area

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed at Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more

About the company

Ramp is building smart infrastructure for finance teams to automate spend, authorize payments, and close books. The company serves over 85,000 companies.