Range
Senior Product Marketing Manager
McLean, VA. Posted a month ago
The role
You will define how products are positioned, launched, and adopted. You will act as a bridge between product, marketing, sales, and customer success teams to drive growth.
What you will do
- Lead product launches from strategy to execution
- Conduct customer interviews, competitive research, and market analysis
- Develop messaging that differentiates products and resonates with buyer personas
- Partner with sales to create enablement materials and train the team
- Work with demand generation and content marketing teams on campaigns
- Collaborate with product management to influence strategy
- Measure the success of marketing programs and report on KPIs
- Prepare internal teams to champion the value proposition
Required qualifications
- 6+ years of experience in product marketing
- Strong understanding of GTM strategy, product positioning, and messaging development
- Excellent storytelling, writing, and communication skills
- Proven ability to collaborate cross-functionally and influence without direct authority
- Comfort with data-driven decision-making and performance measurement
Nice to have
- Startup and/or direct to consumer experience
Benefits
- 100% employer-covered medical insurance for employees (75% for dependents)
- Dental and vision coverage
- 401(k) retirement savings program
- Paid Time Off and most federal holidays
- Comprehensive parental leave policy
- Select meals covered throughout the week
- Monthly movement stipend
- Early exercise eligibility
- Professional development focus
- Annual salary and equity refreshes based on performance
- Boomerang Program: hold spot for 6 months after two years to start a company
About the company
Range is building AI-powered wealth management including investments, taxes, retirement, and estate planning. The company is backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more.