Range

Senior Product Marketing Manager

McLean, VA. Posted a month ago

The role

You will define how products are positioned, launched, and adopted. You will act as a bridge between product, marketing, sales, and customer success teams to drive growth.

What you will do

  • Lead product launches from strategy to execution
  • Conduct customer interviews, competitive research, and market analysis
  • Develop messaging that differentiates products and resonates with buyer personas
  • Partner with sales to create enablement materials and train the team
  • Work with demand generation and content marketing teams on campaigns
  • Collaborate with product management to influence strategy
  • Measure the success of marketing programs and report on KPIs
  • Prepare internal teams to champion the value proposition

Required qualifications

  • 6+ years of experience in product marketing
  • Strong understanding of GTM strategy, product positioning, and messaging development
  • Excellent storytelling, writing, and communication skills
  • Proven ability to collaborate cross-functionally and influence without direct authority
  • Comfort with data-driven decision-making and performance measurement

Nice to have

  • Startup and/or direct to consumer experience

Benefits

  • 100% employer-covered medical insurance for employees (75% for dependents)
  • Dental and vision coverage
  • 401(k) retirement savings program
  • Paid Time Off and most federal holidays
  • Comprehensive parental leave policy
  • Select meals covered throughout the week
  • Monthly movement stipend
  • Early exercise eligibility
  • Professional development focus
  • Annual salary and equity refreshes based on performance
  • Boomerang Program: hold spot for 6 months after two years to start a company

About the company

Range is building AI-powered wealth management including investments, taxes, retirement, and estate planning. The company is backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more.

Senior Product Marketing Manager at Range | JobZoey