Marketing Analytics Lead

The role

The Marketing Analytics Lead will support marketing strategies and execution across paid and organic channels. This person will own data infrastructure, reporting, and analytics to optimize efforts.

What you will do

• Manage and analyze complex datasets
• Collaborate with performance marketing teams to optimize campaigns across Meta, Google, podcasts, and other platforms
• Partner with content and organic teams to analyze SEO and social initiatives
• Develop and refine strategies to target high-value audiences
• Build and maintain data pipelines to collect, clean, and aggregate marketing data
• Develop and automate reporting dashboards to monitor KPIs
• Perform in-depth analyses of campaign performance including attribution modeling, A/B testing, and spend efficiency studies
• Write and optimize SQL queries to extract and manipulate data
• Perform predictive modeling, campaign forecasting, or creative fatigue analysis using Python
• Collaborate with engineers to enhance data collection processes

Required qualifications

• Bachelor’s degree, or foreign equivalent, in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus five years of analytics experience
• Or a Master’s Degree in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus four years of Analytics Experience in a related occupation
• Four years of experience with marketing analytics, specifically emphasizing paid media performance
• Experience with SQL and Python to build data pipelines, extract and clean raw marketing data, and conduct advanced quantitative analysis
• Experience with managing and analyzing intricate datasets
• Experience with paid acquisition channels, including campaign setup, optimization, and measurement
• Experience with HTML
• Experience with Metabase, Looker, or similar BI platforms
• Experience with performing analytics for both large companies as well as high-growth startups

Benefits

• 100% employer-covered medical insurance for employees (75% for dependents)
• Dental and vision coverage
• 401(k) retirement savings program
• Paid Time Off and most federal holidays
• Comprehensive parental leave policy
• Select meals covered throughout the week
• Monthly movement stipend
• Early exercise eligibility
• Professional development focus
• Full access to cutting-edge AI tools
• Annual compensation reviews with salary and equity refreshes
• Boomerang Program allowing a 6 month spot hold after two years

About the company

Range is creating AI-powered solutions to eliminate financial complexity for members. The company is transforming wealth management through technology and human expertise.