Rarecandy

Growth Marketer, SEO and Lifecycle

Austin. Posted a month ago

The role

This person will own the programmatic SEO roadmap and build operation using automation and AI. They will also partner with the lifecycle team on email, push, and retention campaigns.

What you will do

  • Own the programmatic SEO roadmap and build operation
  • Build programmatic pages using card and product data, automation tools, and AI
  • Work with engineering on structured data, indexing, and technical SEO
  • Build Instapack pages ahead of launches
  • Set quality checks for accuracy, duplication, and brand voice
  • Track rankings, impressions, organic traffic, activation, and revenue
  • Partner with the lifecycle team on email, push, segmentation, activation, and retention campaigns
  • Help test whether offers like bonus candy improve retention
  • Run a weekly SEO production and performance review

Required qualifications

  • 2 to 4 years in SEO, organic growth, lifecycle marketing, or a related growth role
  • Hands-on SEO on a large or data-heavy site
  • Comfortable building with automation and AI tools
  • Knowledge of Google Search Console, analytics tools, and keyword research tools
  • Comfortable working with large datasets and templates
  • Experience with email, push, segmentation, or retention campaigns
  • Knowledge of where AI gets things wrong and how to build checks to catch it
  • Strong project manager
  • Interest in Pokémon, TCGs, collectibles, or another enthusiast community

Nice to have

  • Programmatic SEO experience
  • Experience at a marketplace or catalog-heavy site where every item, set, or listing gets a page
  • Experience with Customer.io, Iterable, or a similar lifecycle tool

Benefits

  • Health coverage
  • Dental coverage
  • Vision coverage
  • 401(k)
  • Wellness stipend
  • Monthly dogfooding budget to spend on cards

Before you apply

  • 30-min intro chat
  • 45-minute working session
  • Paid exercise (about 3 hours, $200)
  • Panel with Growth team and engineering
  • Reference calls

About the company

Rare Candy is a leading marketplace dedicated to trading card games used by millions of collectors to buy, sell, and showcase collections.

Growth Marketer, SEO and Lifecycle at Rarecandy | JobZoey