Senior Creative Lead - Growth

The role

The Senior Creative Lead owns creative strategy across organic social, paid acquisition, UGC, creators, and launches. You will direct the social team, freelancers, and creator partners while using performance data to scale winning concepts.

What you will do

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches.
• Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments.
• Write hooks, scripts, and copy direction.
• Direct the output and priorities of the social team, freelancers, and production partners.
• Partner with Leonhart and in-house creators on content and distribution.
• Review creative and provide notes.
• Build a repeatable process for producing, reviewing, publishing, and testing creative.
• Run the paid-social testing roadmap.
• Turn collector behavior, reviews, customer insights, and cultural moments into content.
• Keep a rolling content and launch calendar.

Required qualifications

• 7+ years in creative strategy, social, content, or brand marketing.
• Directed creative that performed.
• Write sharp briefs.
• Fluent in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats.
• Briefed and managed creators.
• Changed creative because of what the data said.
• Strong writer and editor of copy, hooks, and scripts.
• Strong communication skills to manage projects, timelines, and expectations.
• Know Pokémon and the TCG world.

Nice to have

• Experience scaling paid-social creative on Meta and TikTok.
• Experience with drops, livestreams, or launch-driven brands.
• Experience growing a small creative team.

Benefits

• Health coverage
• Dental coverage
• Vision coverage
• 401(k)
• Wellness stipend
• Monthly dogfooding budget to spend on cards

Before you apply

• Portfolio walkthrough of three campaigns or series.
• Paid creative exercise (about 3 hours, $300).
• Panel with CEO, co-founder, and Growth team.
• Reference calls.

About the company

Rare Candy is a leading marketplace dedicated to trading card games used by millions of collectors. The company grew almost 30x last year.