Senior Product Marketing Manager

Read AI - Seattle HQ, Remote. Posted 2 months ago

The role

This Senior Product Marketing Manager will define positioning and messaging architecture for Read AI. You will own end-to-end product launches, build customer use cases, and provide sales enablement for both self-serve and enterprise motions.

What you will do

Define and maintain positioning and messaging architecture
Differentiate messaging for individual users, teams, business leaders, IT, and enterprise buyers
Validate product claims with Product and Data teams
Prioritize audiences based on product behavior, research, and revenue potential
Build a tiered launch framework for product releases
Own launches end to end including positioning, proof, web copy, enablement, and education
Own content strategy and product narrative for the marketing site
Partner with Growth to improve comprehension and action from ad to product
Provide Sales with pitch narratives, demos, objection handling, and battlecards
Run an ongoing voice-of-customer program and maintain competitive views

Required qualifications

6+ years in product marketing in SaaS, AI, productivity, or another fast-moving category
Experience spanning both PLG/self-serve and enterprise motions
Record of positioning complex or emerging products
Record of building customer-backed use cases
Record of owning launches from strategy through adoption measurement
Exceptional writing and narrative development
Ability to understand technical products deeply and translate them into credible outcomes
Comfort challenging founders and executives
Ability to operate without a large marketing org or agency support
Portfolio of real work including messaging, launches, websites, and enablement

Nice to have

Category creation

Benefits

Equity
Low deductible health plans
Flexible time away
Family leave programs

Before you apply

Applicants must be authorized to work for ANY employer in the U.S.
Unable to sponsor or take over sponsorship of an employment Visa at this time

About the company

Read AI brings intelligence to conversations to supercharge productivity across meetings, messages, and email. The company is a product-focused startup backed by $82 million in funding.