Design Copywriter

The role

You will own the Recraft tone of voice and develop brand guidelines. You will write product copy, launch announcements, social posts, scripts, and SEO articles.

What you will do

• Develop and evolve Recraft's voice guidelines.
• Write social posts, release announcements, and launch copy for new models and features.
• Write scripts and copy for motion videos, tutorials, interviews, and other storytelling formats.
• Contribute to special projects and campaigns.
• Write and edit SEO articles.
• Work with product and design on UX copy in Recraft Studio.
• Help name new models, features, and products.
• Test new models in Recraft Studio and write from first-hand experience.

Required qualifications

• A design background (graphic, brand, type, UI, or editorial) with writing as your main craft, or a writer who has spent years working closely with designers.
• Excellent written English (C2 or equivalent).
• Work you can show: published articles, a blog or newsletter, social accounts you've run, or product copy you've shipped.
• Ability to write from a launch post to a 2,000-word article to a button label.
• Hands-on experience with AI tools.
• Curiosity about the design world.

Nice to have

• A personal blog, newsletter, or Substack about design, type, visual culture, or AI
• SEO writing experience
• UX writing or content design experience
• Naming experience
• Scriptwriting for video or motion
• Experience at a design tool, creative tech company, or design studio

Benefits

• Ownership of the voice of a product that designers use every day
• Close work with design, product, and the people who build our models
• Room to experiment with formats, channels, and ideas
• A competitive salary, with bonus potential tied to your performance review.
• A team that gives direct, useful feedback, shares context openly, and steps in to help

About the company

Recraft is a graphic design research lab building state-of-the-art image generation models and tools for designers, illustrators, marketers, and developers. Based in London, it serves over 3 million creators across 190+ countries.