Growth Marketing Manager

The role

You will build and operate programs to acquire, activate, and re-engage customers. You will own paid acquisition, account-based marketing, lifecycle campaigns, and conversion initiatives.

What you will do

• Build and execute growth programs across acquisition, activation, conversion, and re-engagement.
• Own paid search, paid social, retargeting, and paid-agency management.
• Develop Reducto’s ABM program.
• Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.
• Own lifecycle programs across lead nurture, onboarding, activation, and re-engagement.
• Define campaign audiences, offers, channel mix, messaging, distribution plans, and success metrics.
• Own channel budgets, performance targets, acquisition-efficiency goals, and criteria for scaling or stopping investments.
• Develop campaign briefs and write or adapt copy for ads, emails, landing pages, and other conversion surfaces.
• Partner across Product Marketing, Content, and Marketing Operations.
• Analyze performance across channels, campaigns, audiences, and funnel stages.

Required qualifications

• 5+ years of experience in growth marketing, demand generation, performance marketing, or a related role.
• Directly managed paid acquisition and can connect spend to signups, activation, pipeline, and revenue.
• Built lifecycle campaigns across nurture, onboarding, activation, or re-engagement.
• Built or operated ABM programs in close partnership with Sales.
• Understand campaign strategy, funnel analysis, experimentation, attribution, CAC, conversion rates, and channel economics.
• Can take an initiative from audience insight and hypothesis through launch, measurement, and iteration.
• Prefer hands-on execution and rapid iteration to managing from a distance.
• Operate well in an ambitious, fast-changing environment.

Nice to have

• Generated demand for a B2B SaaS, developer-tools, API, or AI-infrastructure company.
• Worked across both product-led and sales-assisted customer journeys.
• Built a demand generation or ABM program from an early-stage foundation.
• Run campaigns targeting technical buyers and enterprise accounts.
• Experience with webinars, events, content syndication, or partner campaigns.
• Improved campaign conversion through landing-page and funnel experimentation.

Benefits

• Unlimited PTO
• Daily Lunch
• Commuter Reimbursement
• Comprehensive Insurance, medical, dental, and vision
• Health and Wellness Budget, up to $150 per month
• Parental Leave

Before you apply

• Please apply only if an early-stage company that moves fast and works hard excites you.

About the company

Reducto is the agentic document platform for leading AI teams. They provide a toolkit for working with documents using custom in-house and frontier models.