Builder - Founding Lifecycle Marketing Leader

San Francisco or Santa Clara, Remote. Posted a month ago

The role

You will build lifecycle marketing from the ground up by creating a coordinated system for cold outbound, prospect nurture, customer onboarding, and expansion programs. You will own the strategy, tooling, copy, and results using AI to multiply output.

What you will do

Map lifecycle strategy from first cold touch through renewal and expansion
Own the end to end outbound program including sequencing, copy, targeting, and deliverability
Build nurture programs to move leads toward pipeline
Design customer onboarding communication sequences and milestones
Use product usage and CRM data to drive engagement and expansion communications
Coordinate multichannel orchestration across email and in-app
Build reporting to show performance at each stage

Required qualifications

8+ years in lifecycle, email, or CRM marketing at high-growth AI or modern B2B SaaS companies
Experience building lifecycle programs from scratch across outbound, nurture, onboarding, and expansion
Deep hands-on skill with journey orchestration including segmentation, triggers, suppression logic, and deliverability
Fluency with modern lifecycle and marketing automation tools
Experience wiring product usage and CRM data into communication triggers
AI-native way of working with examples of workflows built to compress copywriting, segmentation, and analysis
Strong analytical skills including pulling numbers and running cohort analysis
Track record of running structured testing programs
High agency, low ego, and a bias for action
Comfort building and automating processes with Notion and AI tools
Excellent writing

Nice to have

Experience in Sales or Revenue technology

Benefits

Highly competitive base salary
Bonus structure
Early-stage equity
Health coverage
Dental coverage
Vision coverage
Generous paid time off (PTO)
Additional benefits that support how you work
Career advancement paths
Dedicated mentorship opportunities
Investment in continuous professional development and skill enhancement

About the company

Reevo is reimagining the Sales stack by building software that orchestrates Sales motions for B2B teams. Their team of 100+ builders has 30 exits.