Fractional Product & Narrative Marketer

The role

You will own the intersection of product marketing and storytelling to build a visibility engine through content motions. You will spot market opportunities, shape them into a point of view, and drive the process via landing pages, video, and social content.

What you will do

• Expressing and evolving the core narrative across all publications
• Spotting market and competitive moments to react to or originate
• Shaping moments into clear campaigns tied to a point of view
• Coordinating with engineering for technical accuracy
• Briefing and/or producing landing pages, video, and social content
• Running a steady publishing cadence
• Measuring which narratives and stories land with audiences
• Feeding data back into the work to sharpen the narrative

Required qualifications

• Background blending content and product marketing
• Strong strategic and editorial judgment
• Reactive muscle to stay on top of industry news and trends
• Experience in early-stage B2B SaaS marketing (seed to Series B)
• Comfortable operating with ambiguity and limited resources
• Track record of running campaigns end-to-end
• Comfortable directing or lightly producing landing pages and video
• Comfortable with the data side

Nice to have

• technical fluency or comfort learning enough to translate engineering substance into a story
• an eye for making content discoverable and citable in AI search (AEO/GEO)

Before you apply

• Send an example of a market or competitor moment you'd react to today and how you'd approach it

About the company

Reflow is a workforce and workflow intelligence platform for enterprise ops teams, built on a privacy-by-design foundation. It is an early-stage, founder-led startup.