Founding Product Marketer

United States, Remote. Posted 8 days ago

The role

You will own product positioning, messaging, and marketing strategy for a workforce and workflow intelligence platform. You will build the marketing function from scratch, creating content, managing launches, and enabling sales through demos and materials.

What you will do

Develop product positioning and messaging
Plan and execute product launches
Plan and run integrated campaigns
Create content for email drip campaigns
Own end to end content strategy including thought leadership and case studies
Create customer-specific content to support sales
Implement modern tools, AI, and workflows
Own demo flows, pitch materials, battlecards, and use case stories
Define ICP and use cases using customer and market data
Map the competitive landscape

Required qualifications

2+ years of B2B marketing experience, with a focus on product marketing
Hands-on experience in the 0-1 build
Core competencies in positioning, messaging, and launch management
Understanding of campaign, channel, content, and comms strategy
Ability to write short-form and long-form content
Ability to set short-term and long-term goals for prioritization
Comfort with or ability to quickly learn modern tools and AI
Ability to come up with strategy and execute at the same time
Technical aptitude to learn a technical product and demo it
Experience at early-stage startups (Seed to Series A)
Data-driven approach using customer conversations, surveys, and website data

Nice to have

Experience in saas ideally in a sales-led motion
Enterprise experience
1 to 10 build experience: took a company from Seed to Series A
Former founder, whether your company failed or exited

Benefits

Build Reflow’s marketing from the ground up
Work directly with the founder
Grow into a marketing leadership role as the team scales

About the company

Reflow is a U.S.-based tech company building a workforce and workflow intelligence platform. They are building a strong, globally distributed team.