Marketing Operations Manager

The role

You will own and optimize the marketing technology stack to drive top-of-funnel growth. You will build AI automations, manage marketing attribution, and improve processes across Direct and Accountant & Bookkeeper channels.

What you will do

• Own and prioritize marketing operations initiatives for top-of-funnel growth
• Optimize the marketing technology stack with HubSpot
• Build, deploy, and manage AI agents and automations
• Lead system enhancements and process rollouts
• Build multi-touch attribution models and define KPIs
• Analyze marketing and sales performance to identify friction points
• Partner with Marketing, Sales, and leadership to align priorities

Required qualifications

• 4+ years of experience in an operations role within a data-driven environment
• Hands-on experience with HubSpot including workflows, reporting, and CRM/Marketing Hub administration
• Proficiency with CRM platforms and integrations (Salesforce, Iterable)
• Proficiency with sales productivity tools (Outreach, Gong)
• Proficiency with enrichment providers (Clay, ZoomInfo)
• Experience leveraging AI tools to build agents and automations
• Ability to analyze complex data and translate business objectives into strategies
• Strong communicator

Nice to have

• Experience building RevOps infrastructure from the ground up or scaling operations in a high-growth environment
• Experience with go-to-market (GTM) strategies that combine product-led growth (PLG) and sales-assisted motions
• Worked with SMBs in North America

Before you apply

• All offers of employment are conditional upon a successful background check and employment verification through Certn

About the company

Relay is a digital banking platform that gives self-made business owners tools to manage money. They aim to replace financial guesswork with real visibility for small businesses.