Manager, Influencer Marketing

The role

You will lead and scale the influencer marketing program as a player/coach. This involves managing a team, strategic creator partnerships, and end-to-end program ownership from strategy to budget.

What you will do

• Own and evolve influencer marketing strategy across paid, organic, UGC, and ambassador programs
• Lead and develop a team of Influencer Marketing Managers
• Manage highest-impact creator relationships and ambassador deals
• Negotiate contracts, usage rights, content cadence, and exclusivity
• Identify emerging creators and unconventional partnerships
• Lead creative direction for major creator partnerships
• Build measurement frameworks for brand awareness, engagement, and conversions
• Own attribution, budget planning, pacing, and performance reporting
• Stay ahead of platform changes, emerging formats, and FTC and regulatory requirements

Required qualifications

• 8+ years of experience in influencer or creator marketing
• At least 2 years of people management experience
• Proven track record of building and scaling influencer marketing programs
• Experience identifying and developing unconventional creator partnerships
• Hands-on experience shaping campaign concepts and creative direction
• Experience building and measuring brand awareness and conversion-focused campaigns
• Strong people leadership and mentorship skills
• Deep expertise across at least two creator platforms (YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters)
• Experience negotiating high-six or seven-figure creator deals
• Knowledge of FTC compliance, usage rights, and brand safety
• Experience using AI tools to improve team workflows

Nice to have

• Experience in a regulated industry (fintech, healthcare, legal)
• Established voice in the creator economy through newsletters, speaking engagements, podcasts, LinkedIn, or industry publications
• Experience marketing to small business owners, creators, or entrepreneurs

Before you apply

• All offers of employment are conditional upon a successful background check and employment verification through Certn

About the company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money. They replace financial guesswork with real visibility to help owners run stronger, more resilient businesses.