Senior Growth Marketing Manager

The role

You will own Relay's incentive-driven growth by running the publisher and affiliate channel and building a referral program. You will design offers and payouts to grow healthy customers and manage promotional campaigns on experimental channels.

What you will do

• Own Relay's publisher channel end to end including budget, partner strategy, placements, payouts and performance.
• Scale and diversify the channel by adding new publisher and affiliate partners.
• Build growth tooling around the publisher channel.
• Take over Relay's incentivized offers across Performance, Influencer, Partnerships, Demand Gen and Sales.
• Audit, condense and standardize incentivized offers.
• Be the DRI for Relay's 2027 referral pilot from discovery through launch and reporting.
• Run key promotional campaigns on experimental paid channels such as direct mail, newsletters and audio.
• Partner with marketing analytics on payback and LTV:CAC by offer.
• Partner with CX on payout escalations.

Required qualifications

• Owned incentive-driven acquisition at scale.
• Designed and managed offers across channels like affiliate, publisher or referral.
• Understand unit economics for a volume business including Payback, LTV:CAC and incentive cost scales.
• Personally run several campaigns or programs end to end through paid media such as newsletter, paid social, search, or experimental channels like audio, AI ads or direct mail.
• Delivered programs through other people by rallying Analytics, Lifecycle, Partnerships, CX and Sales.

Nice to have

• Built within a regulated industry before (fintech, healthcare, etc).
• Built tools or workflows with AI.
• Designed incentives for established, higher-value business customers.

Before you apply

• All offers of employment are conditional upon a successful background check and employment verification through Certn.

About the company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money. They replace financial guesswork with real visibility to help owners run stronger, more resilient businesses.