Senior Product Marketing Manager

The role

You will shape product development, go-to-market strategies, and adoption programs. You will work at the center of product, marketing, and growth to drive customer value and sustained growth.

What you will do

• Inform product roadmap decisions and prioritization as a voice of the customer
• Collaborate with Product Management and Brand/Design to align strategy with market opportunities
• Own strategy and execution of programs for product adoption, activation, and retention
• Identify friction points in the user journey and partner with teams to test and iterate
• Develop and own go-to-market strategies for new features and product launches
• Lead research efforts to understand user needs, use cases, and competitive dynamics
• Translate research insights into positioning and messaging
• Work with Product, Data, Brand/Design, Demand Generation, Performance Marketing, Sales, and Partnerships
• Drive cross-functional product launches from planning through execution

Required qualifications

• 5+ years of product marketing experience
• Proven track record of launching products or features
• Proven track record of driving adoption and delivering business and customer outcomes
• Skilled at defining KPIs, measuring performance, and translating data into narratives
• Ability to engage deeply with customers and advocate for their needs
• Exceptional project management skills
• Ability to lead cross-functional initiatives and influence stakeholders
• Ability to manage competing priorities and drive results in fast-paced environments

Nice to have

• Experience at a high-growth B2B or B2B2C company
• Focus on marketing to SMBs

About the company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money. They replace financial guesswork with real visibility to help owners run stronger, more resilient businesses.