Senior Integrated Marketing Manager

The role

You will own and lead integrated campaign strategy and the campaign calendar. You will align cross-functional priorities across Brand, Demand Gen, Lifecycle, Product Marketing, and Influencer teams to deliver consistent stories to small business owners.

What you will do

• Own Relay's integrated campaign strategy and calendar.
• Align brand campaigns, product launches, and marketing initiatives with company goals.
• Develop campaign briefs defining target audiences, insights, messaging, and metrics.
• Lead campaign planning and coordination across marketing teams.
• Define campaign KPIs and partner with Data and RevOps to measure performance.
• Build scalable processes and workflows for campaign planning and execution.
• Leverage AI and automation to increase efficiency.
• Partner with the Creative Director and Creative Studio to bring brand initiatives to life.

Required qualifications

• 7+ years of experience in integrated, campaign, or brand marketing.
• Proven track record of leading complex, cross-functional campaigns.
• Experience influencing stakeholders without direct authority.
• Experience developing campaign concepts and briefs grounded in customer insights.
• Strong understanding of marketing channels including paid, lifecycle, organic, product marketing, and influencer.
• Experience defining campaign KPIs, measuring performance, and managing budgets.
• Advanced proficiency in Asana.
• Experience leveraging AI tools to streamline campaign planning, execution, and reporting.

Nice to have

• Experience working in a regulated industry (e.g. fintech, healthcare, legal).
• Experience marketing to small business owners, creators, or entrepreneurs.

Before you apply

• Stage 1: 30-minute Google Meet video call with Talent team.
• Stage 2: 45-minute Google Meet video call with Creative Director, Brand.
• Stage 3: Take-home case study followed by a 60-minute Google Meet video call.
• Stage 4: 45-minute in-person interview with a member of the Leadership team.
• All offers of employment are conditional upon a successful background check and employment verification through Certn.

About the company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money. They aim to replace financial guesswork with real visibility for small businesses.