Director of Performance Marketing

The role

The Director of Performance Marketing will own the full paid media portfolio and manage a team of performance marketers. You will lead channel strategy, budget allocation, and measurement infrastructure across various paid channels.

What you will do

• Own Relay's full paid media portfolio including paid search, paid social, affiliate, CTV, linear TV, and direct mail
• Set channel strategy, budget allocation, and performance targets
• Manage and develop a team of performance marketers
• Lead TV and CTV strategy and build attribution infrastructure
• Drive paid search and paid social programs through continuous experimentation
• Own the affiliate program end-to-end
• Work with the data team to build and maintain measurement infrastructure
• Own paid media budget modeling, pacing, and forecasting

Required qualifications

• 8+ years in performance marketing or paid media
• At least 2 years managing a team
• Owned a multi-million dollar monthly paid media budget
• Expert in attribution
• Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate
• Driven acquisition into both PLG and sales-assisted funnels
• Strong communicator
• SQL and AI-fluent

Nice to have

• Experience in a regulated industry (fintech, healthcare, insurance)
• Experience marketing to small business owners or self-employed professionals
• Experience with direct mail as an acquisition channel
• A public POV on performance marketing, attribution, or media strategy

Before you apply

• All offers of employment are conditional upon a successful background check and employment verification through Certn

About the company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money. They replace financial guesswork with real visibility to help owners run stronger, more resilient businesses.