Senior Demand Generation Manager

The role

You will own the full-funnel demand strategy for the upmarket SMB segment. You will build campaigns, manage the direct SMB budget, and forecast revenue-tied numbers.

What you will do

• Own full-funnel demand strategy for the upmarket SMB segment
• Forecast, project, and call monthly numbers across marketing efforts and campaigns
• Build and run trust-building, full-funnel campaigns including webinars and email series
• Own the direct SMB budget and deploy it alongside the ABM manager
• Build a partnership and feedback loop with Sales and the BDR team
• Champion the upmarket voice across existing marketing programs and channels
• Use AI across programs for research, ideation, synthesis, and reporting

Required qualifications

• 5+ years in demand generation in a B2B SaaS environment
• Experience owning programs and outcomes
• Fluency across the full funnel
• Experience owning a revenue-tied number
• Ability to build from scratch without an existing playbook
• Ability to use data to shape strategy

Benefits

• Compensation follows impact
• No limit on compensation changes to a once-a-year review cycle

Before you apply

• All offers of employment are conditional upon a successful background check and employment verification through Certn

About the company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money. They replace financial guesswork with real visibility to help owners run stronger businesses.