Relayfi
Senior Product Marketing Manager, Growth
Toronto, ON, Remote. Posted 2 months ago
The role
You will drive revenue by shaping the product-led growth experience. You will own monetization and conversion strategy, partner with product teams on roadmaps, and lead research to understand SMB needs.
What you will do
- Own positioning and messaging across monetization touchpoints like paywalls and upgrade prompts.
- Serve as a voice of the customer to inform product roadmap decisions.
- Partner with Brand, Demand Generation, Lifecycle, and Product to deliver consistent messaging.
- Lead research to understand SMB needs, customer behaviour, and market trends.
- Own the strategy and execution of experiments to improve conversion and adoption.
- Collaborate with Legal and Compliance to ensure messaging meets regulatory requirements.
Required qualifications
- 5+ years of experience in product marketing or growth/performance marketing.
- Experience with product-led growth (PLG).
- Experience driving activation, conversion, and adoption through the product experience.
- Strong experimentation mindset to identify opportunities and run tests.
- Ability to turn complex product features and customer insights into narratives.
- Ability to lead cross-functional initiatives and manage competing priorities.
Nice to have
- Experience at a high-growth B2B or B2B2C company.
- Experience marketing to SMBs.
- Experience in UX writing, content design, or technical writing.
Before you apply
- Stage 1: 30-minute Google Meet video call with Talent team.
- Stage 2: 45-minute Google Meet video call with Head of Product Marketing.
- Stage 3: Take-home case study followed by a 60-minute Google Meet video call.
- Stage 4: 45-minute in-person interview with a member of the Leadership team.
- All offers are conditional upon a successful background check and employment verification through Certn.
About the company
Relay is a digital banking platform that gives self-made business owners tools to manage money. It aims to replace financial guesswork with real visibility for businesses.