Sr. Manager, Demand Planning and Performance Analytics

Charlotte Office. Posted 2 days ago

The role

Run the monthly marketing planning process across several brands and markets, and set channel mix, budgets and lead targets. Build the demand model, align lead targets with sales capacity, and improve lead quality scoring and filtering.

What you will do

Run a standardized monthly marketing planning process across multiple brands and markets
Partner with brand marketing leaders to set channel mix, budgets, and lead and appointment targets by market
Run month-end plan vs. actual reviews, explain variance and recommend changes
Build and maintain planning and channel playbooks, including a new market launch playbook
Standardize KPI definitions and keep a shared test-and-learn log
Build and maintain the marketing demand model, including market sizing, share and growth headroom
Align lead and appointment targets with sales and installation capacity
Build scenario models for the VP and leadership team and document key assumptions
Document business requirements for lead quality scoring and filtering
Report lead quality trends weekly using one framework across all brands

Required qualifications

5+ years in marketing analytics, performance marketing or marketing operations, including hands-on planning, forecasting or measurement work
Experience building forecasting, demand or market-sizing models that inform budget decisions
Hands-on with Google Analytics (GA4), Google Tag Manager, Google Ads and Meta Ads Manager
Experience with call tracking and attribution for a call-heavy lead generation business
Strong with dashboards and data tools such as Power BI, Looker Studio or SQL
Clear communicator who can explain a data problem and its dollar impact to leaders and partners

Nice to have

Home services, remodeling or other in-home sales lead generation
Multi-brand or multi-market experience, including new market launches
Experience with lead scoring, lead quality programs or CRM and contact center platforms
Experience working with agency and affiliate partners on shared data and standards

About the company

Renuity is a home improvement services business headquartered in Charlotte, NC, operating across 36 states. It focuses on trust, innovation and customer-first service.