Marketing Manager

The role

You will perform performance tracking across digital, traditional, and face-to-face lead channels. You will build reports, research local marketing opportunities, and coordinate campaign execution with the Home Base marketing team.

What you will do

• Perform ongoing performance tracking across all lead sources
• Build and maintain weekly and monthly reporting
• Partner with business leaders to monitor tracking accuracy
• Research and identify local marketing opportunities
• Conduct ongoing market research to identify competitive activity and local trends
• Partner with the Events team to identify and source event opportunities
• Work with the Home Base marketing team to coordinate campaign execution
• Brief creative requests with market-specific context and performance insights
• Serve as the market-level point of contact for campaign questions
• Maintain organized records of campaign details and performance history

Required qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4–6+ years of experience in direct-to-consumer lead generation or B2C marketing
• Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio)
• Strong written and verbal communication skills
• Strong knowledge of Microsoft Office 365 Suite
• Ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications
• Ability to remain in a stationary position for extended periods
• Frequent movement, including walking, bending, reaching, or climbing stairs
• Use of hands and fingers to operate computers, tools, or equipment
• Occasional lifting and/or moving of items up to 25 lbs

Nice to have

• Background in home services, home improvement, or other in-home direct-to-consumer business models
• Experience coordinating marketing campaigns across multiple markets
• Familiarity with face-to-face (F2F) or field marketing programs
• Ability to analyze and report on F2F performance alongside other channels
• Ability to identify and evaluate local sponsorship or community marketing opportunities

About the company

Mad City Windows & Baths is a Renuity Company. Renuity’s central division is seeking a Marketing Manager to help fuel multi-market expansion.