Head of Growth Marketing

The role

The Head of Growth Marketing will own customer acquisition across all channels including paid search, social, and SEO. You will act as a growth PM for the entire funnel, deciding what to test and moving budget based on results.

What you will do

• Own Rho's growth target for new funded customers and gross profit
• Build and run the experimentation program
• Turn company ideas into experiments for marketing operations and growth engineering
• Design holdouts and incrementality tests
• Own paid strategy across Google Ads, LinkedIn, Meta, and connected TV
• Lift conversion from first click to funded account through landing page and onboarding tests
• Shape lifecycle and nurture
• Partner with Growth BDRs and account executives on lead routing and outbound plays
• Work with data and marketing operations on attribution and conversion tracking
• Agentify the growth loop by building and running AI agents

Required qualifications

• 5-7+ years in growth or performance marketing
• At least two years leading growth at a B2B, fintech, or high-velocity SaaS company
• Has run a high-volume experimentation program
• Hands-on experience designing incrementality tests and holdouts
• Hands on across paid search, paid social, lifecycle email, and outbound
• Comfortable in SQL and modern data and marketing tools
• Build with AI agents (Claude Code or similar)
• Leads through influence
• Comfortable working inside a regulated business
• Based in New York City and excited to work in office with the team

Nice to have

• Experience managing people

Benefits

• equity
• healthcare benefits
• paid time off

About the company

Rho is a modern banking platform built for the AI era. Startups and growth-stage companies can use it to open accounts, issue cards, manage expenses, pay bills, and close books.