Director, Demand Generation

The role

Own and scale Rillet's demand generation strategy end-to-end, from finding and engaging ideal customers to turning interest into qualified pipeline and revenue. Work with Growth, Product Marketing, Sales and executive leadership on the go-to-market approach and on building a team.

What you will do

• Own demand generation strategy across channels, with accountability for qualified pipeline, conversion and revenue impact.
• Build integrated full-funnel campaigns across paid media, email, content, webinars, events and account-based marketing to engage CFOs, Controllers and finance leaders.
• Partner with Sales to set pipeline targets, improve lead quality, accelerate opportunities and optimize conversion.
• Continuously test new channels, messaging, audiences and campaigns, and scale what works.
• Establish reporting, attribution and measurement to track campaign effectiveness, CAC, conversion rates and pipeline ROI.
• Build AI-powered workflows and automation into campaign development, targeting, personalization and marketing operations.
• Build the processes, systems and team needed for the next stage of growth while staying involved in execution.

Required qualifications

• 12+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing at high-growth B2B SaaS companies.
• 8+ years of people management experience, building and leading high-performing teams.
• Proven record of building and scaling demand generation programs that deliver measurable pipeline and revenue growth.
• Experience creating or significantly evolving a demand generation function in a fast-moving startup, ideally through rapid growth.
• Deep understanding of paid acquisition, lifecycle marketing, ABM, integrated campaigns, conversion optimization and marketing-to-sales handoffs.
• Strong command of funnel metrics, attribution and campaign performance, and the ability to connect marketing investment to business outcomes.
• Excited to use AI, automation and emerging tools to move faster and build more efficient marketing systems.
• Comfortable setting direction, influencing executives, partnering across functions and personally executing campaigns.

Benefits

• Opportunity to grow, take meaningful ownership and expand scope as Rillet scales.
• Competitive pay and meaningful equity.
• Competitive benefits supporting health, wellbeing, time away from work, family and long-term financial goals.
• Team meals, events and company gatherings.

Before you apply

• All official recruiting communications come from an @rillet.com email address; messages from other domains should be disregarded and reported as spam.

About the company

Rillet is the Agentic ERP built for modern finance teams, automating closing the books, revenue recognition, entity consolidation and investor reporting. More than 600 companies run on Rillet, and it has raised more than $200M at a $1B valuation.