Lifecycle Marketing Manager

The role

You will lead the development and execution of multi-channel lifecycle strategies using email, SMS, and push. You will work independently and with cross-functional teams to create a personalized lifecycle program and expand test-and-learn programs to improve patient and provider engagement.

What you will do

• Lead the development and execution of multi-channel lifecycle strategies including email, SMS and push
• Create an intelligent, personalized lifecycle program
• Refine reporting and analytics capabilities
• Expand test-and-learn program to improve patient and provider engagement
• Work in both B2B and D2C parts of the organization

Required qualifications

• 5+ years of experience in a lifecycle or retention marketing role
• Hands-on experience with enterprise-level ESPs
• Strong analytical skills to interpret data, run A/B tests, and make data-driven decisions
• Excellent project management skills

Nice to have

• Iterable and Hubspot experience
• Exceptional communication skills
• Self-starter with excellent organizational skills
• Experience working in a healthcare, mental health, or marketplace environment
• 1+ years experience at a high-growth start-up
• Experience with complex lifecycle programming like HTML or SQL
• Experience using BI tools (preferably Looker and Amplitude)

Benefits

• 100% remote work environment
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies including 2 company-wide shutdown weeks each year
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Community and employee resource groups
• Home office stipend
• $50 monthly stipend for internet or cell phone expenses
• Wellness at Rula program
• $50/month wellness stipend

Before you apply

• Must be based in United States
• Currently not hiring in Hawaii

About the company

Rula is a remote-first company dedicated to treating the whole person by providing evidence-based and compassionate mental healthcare.