Sr. Affiliate Marketing Manager

The role

The Sr. Affiliate Marketing Manager will own the Affiliate channel end to end to achieve patient acquisition objectives. This includes managing investment decisions, partners, forecasting, roadmap, and the patient journey.

What you will do

• Own the Affiliate channel end to end
• Achieve patient acquisition objectives through data-driven management and scale
• Recruit and grow high-quality publishers
• Optimize partner performance
• Safeguard channel integrity through compliance and fraud/quality auditing
• Manage an Affiliate Specialist, an external contractor, and virtual assistants
• Collaborate with Analytics, Finance, and Provider Success

Required qualifications

• 8+ years of related professional experience directly executing and managing affiliate marketing programs
• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize)
• Expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
• Experience directly managing large budgets / partner spend, i.e. $1M+ per month
• Experience recruiting, negotiating with, and managing publisher / affiliate partners
• Experience with affiliate tracking, attribution, and fraud / compliance auditing
• Experience working with cross-functional partners including Finance and Analytics
• Experience in data-driven and ROI-based Affiliate programs

Nice to have

• Hands-on experience with Impact
• Experience leading a team, VAs, or one or more specialists
• Experience managing marketplace / directory partners (e.g. Psychology Today, ZocDoc) and/or a retail partner like Amazon
• Track record of building / leveraging AI agents to automate affiliate operations
• Proficiency with Looker or equivalent data visualization tools
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Benefits

• 100% remote work environment
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies including 2 company-wide shutdown weeks each year
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Community and employee resource groups
• Home office stipend
• $50 monthly stipend to help cover internet or cell phone expenses
• Wellness at Rula program
• $50/month wellness stipend

Before you apply

• must be based in United States
• currently not hiring in Hawaii

About the company

Rula is a remote-first company dedicated to treating the whole person and making mental health an integral part of overall well-being. They aim to provide quality, evidence-based, and compassionate care.