Director of Lifecycle Marketing

The role

You will own the lifecycle marketing strategy for patient and provider audiences. You will lead the Lifecycle Marketing team and launch programs across email, SMS, and push notifications.

What you will do

• Own the lifecycle marketing strategy for patient and provider audiences
• Lead the Lifecycle Marketing team
• Nurture patients from initial interaction to meeting treatment goals
• Ensure provider experience is delightful, supported, and clinically-sound
• Communicate via email, SMS, and push notifications
• Launch new programs and run strategic A/B testing
• Coordinate with product, strategy, operations, growth product, and engineering teams
• Collaborate across the marketing team to tell the Rula brand story

Required qualifications

• 10+ years of experience in marketing
• 4+ years of experience in a leadership people manager role
• Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors
• 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push
• Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance
• Experience managing marketing budgets, forecasting ROI, and driving improvements in key business unit economics
• Demonstrated success designing and scaling multi-channel lifecycle marketing strategies

Nice to have

• Self starter, has elevated complex, but new lifecycle programs (1 -> 100)
• Experience with lifecycle marketing for an ongoing or high frequency services type business
• Experience defining email/SMS/push governance
• Experience at a fast paced mid/later stage startup or growth company
• Experience navigating highly regulated industries (e.g., Healthcare, FinTech) with a strong understanding of compliance guardrails, patient privacy, and HIPAA requirements

Benefits

• 100% remote work environment
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies including 2 company-wide shutdown weeks each year
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Community and employee resource groups
• Home office stipend
• $50 monthly stipend to help cover internet or cell phone expenses
• Wellness at Rula program
• $50/month wellness stipend

Before you apply

• Must be based in United States
• Currently not hiring in Hawaii

About the company

Rula is a remote-first company dedicated to treating the whole person and making mental health an integral part of overall well-being. They aim to provide quality, evidence-based, and compassionate care.