Director of Organic Growth - SEO | AEO

The role

You will architect the vision, multi-year roadmap, and revenue impact across organic search and Answer Engine Optimization (AEO). You will lead an organic growth organization and partner with Engineering, Product, and Design leaders to drive discoverability and conversion.

What you will do

• Architect the vision, multi-year roadmap, and revenue impact across organic search and AEO
• Define market position in AI-mediated discovery including LLMs and AI Overviews
• Steer full-funnel organic strategy including site architecture and structured data
• Partner with Engineering, Product, and Design leaders on technical investments
• Orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams
• Build, mentor, and scale a high-performing organic growth organization and agency network
• Hold direct P&L accountability for growth forecasting, capital allocation, and ROI
• Distill performance data into executive narratives for C-suite decision-making

Required qualifications

• 10+ years of experience in organic search/SEO with senior ownership of strategy and business outcomes
• 5+ years of people leadership experience, including building, developing, and growing a team
• 8+ years of expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO)
• Experience leveraging automation, AI, and programmatic approaches to scale content and experimentation
• Experience building and scaling a GTM strategy around organic channels
• Strong technical fluency in site architecture, structured data, and Core Web Vitals
• Experience evaluating and selecting SEO and AEO tooling and vendors at scale

Nice to have

• Experience building an AEO measurement approach or strategy from the ground up
• Familiarity with modern web technologies and search infrastructure
• A visible point of view in the SEO/AEO space through speaking, writing, or industry community involvement
• Category experience in high-consideration or emotionally sensitive purchase category and/or healthcare, digital health

Benefits

• 100% remote work environment
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies including 2 company-wide shutdown weeks each year
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Community and employee resource groups
• Home office stipend
• $50 monthly stipend for internet or cell phone expenses
• Wellness at Rula program
• $50/month wellness stipend

About the company

Rula is a remote-first company dedicated to treating the whole person by providing evidence-based and compassionate mental healthcare. They aim to transform mental healthcare access by bridging the gap between quality care and insurance coverage.