Runlayer
Demand Generation Lead
NYC, Remote. Posted 6 months ago
The role
You will build Runlayer's demand generation engine from zero, including paid acquisition, inbound, email, lifecycle, and ABM. You will act as a hands-on player-coach before hiring and leading a team.
What you will do
- Build and run paid acquisition across Google, LinkedIn, and other B2B channels
- Own ABM strategy and execution against target enterprise accounts
- Own landing page strategy and production for campaigns and paid traffic
- Own email and lifecycle marketing including nurture programs and newsletters
- Drive SEO and AEO
- Build marketing systems foundation including campaign tracking and reporting in HubSpot
- Define lead quality, routing, and handoff with SDRs and sales
- Run growth experiments across channels
- Partner with PMM on campaign messaging and field marketing on digital amplification
- Hire and manage the demand gen team
Required qualifications
- 5–7 years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
- Experience in a sales-led, high-ACV enterprise motion
- People management experience managing at least 1–2 people
- Proven track record building demand gen or paid acquisition programs from scratch
- Hands-on operator capable of setting up own campaigns, systems, and reporting
- Strong paid ads chops across Google, LinkedIn, and emerging channels
- Data-driven with ability to build attribution, funnel analysis, and pipeline reporting instrumentation
- Understanding of SEO and AEO
- Comfortable running experiments fast
Nice to have
- HubSpot experience
- Experience with tools like Profound
- ABM program experience targeting large enterprise accounts
- Deep technical product background
- AI-native, uses Claude
Benefits
- Competitive salary and equity
- Paid vacation
- Paid sick leave
- Paid parental leave
- Budget for conferences, courses, and certifications in AI, enterprise software, and customer success
- Choice of laptop and accessories
- Comprehensive health, dental, and vision coverage
- Customer interaction opportunities
About the company
Runlayer is a platform for MCPs, Skills, and Agents providing security, governance, and observability for enterprise AI. The company has raised $42M in total funding and is trusted by companies like Gusto and Instacart.