Runlayer
Field Marketing Manager
NYC, Remote. Posted 12 days ago
The role
You will lead the execution of trade shows and regional events from planning to post-event reporting. You will partner with GTM, Sales, and Demand Generation teams to convert engagement into pipeline.
What you will do
- Own execution of trade shows and regional programs end to end.
- Own on-site logistics and execution for tradeshows, conferences, and small format events.
- Partner with Sales and Demand Generation to align target account lists and convert engagement into pipeline.
- Evaluate and prioritize third-party sponsorship opportunities.
- Collaborate with Product Marketing to align messaging and enablement.
- Manage individual program and sponsorship budgets.
- Track and report on performance for each program.
- Cultivate relationships with sponsoring partners and event organizers.
- Keep manager and cross-functional stakeholders aligned on program status, risks, and results.
Required qualifications
- 4 to 6 years of experience in B2B field marketing or event marketing.
- Proven track record owning trade shows and third-party sponsorship relationships end to end.
- Highly organized and deadline-driven.
- Data-driven.
- Willing to travel up to 40% during peak event season.
Nice to have
- Experience in a hybrid or fast-growing startup marketing team where standards are high and support is lean.
- Familiarity with the developer tools, infrastructure, or AI/agent tooling space.
- Direct experience negotiating sponsorship contracts with major industry conferences.
Benefits
- Competitive salary and equity
- Paid vacation
- Paid sick leave
- Paid parental leave
- Budget for conferences, courses, and certifications in AI, enterprise software, and customer success
- Choice of laptop and accessories
- Comprehensive health, dental, and vision coverage
- Customer interaction opportunities
About the company
Runlayer is a platform for MCPs, Skills, and Agents providing security, governance, and observability for organizations using AI. The company has raised a total of $42M and is trusted by companies like Gusto, Instacart, and Opendoor.