Social Media Lead

The role

The Social Media Lead will build the strategy and operating model for how Runway appears on social media. You will define channel roles and create distribution plans for model launches, research releases, and company moments.

What you will do

• Set Runway's social strategy and build the content calendar
• Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging platforms
• Decide when Runway, researchers, executives, creators, customers or partners should lead the story
• Partner with Research, Product, Comms and Brand to turn updates into social moments
• Help researchers, engineers and executives post about their work with guidance and coaching
• Work with the Community team and creator community to center work made with Runway
• Establish a clear scorecard and use social insights to sharpen work

Required qualifications

• 5+ years of experience in strategic social or related marketing programs
• Track record of building social strategy and operating models including prioritization, agency management, workflows, measurement and executive alignment
• Excellent editorial judgment for X, Instagram, TikTok, YouTube and LinkedIn
• Fluency across film, art and creators, AI and startups, venture capital and Silicon Valley
• Comfort translating technical research for a broad audience
• Comfort with performance and brand measurement and running disciplined tests
• Hands-on familiarity with generative AI tools, including Runway
• Ability to thrive in a fast-moving environment where priorities shift

Nice to have

• 2+ years at a top-tier technology, consumer, media or entertainment company

About the company

Runway is building AI to simulate the world through merging art and science. The team aims to build world models that experience the world and learn from mistakes.