Enterprise Demand Generation Marketing Manager

The role

You will build and run programs to fill the pipeline. You will own campaigns across paid media, webinars, account-based marketing, and social from strategy through launch and optimization.

What you will do

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels
• Run the webinar program end to end
• Partner with Sales to define target account lists and build tiered account-based marketing plays
• Use paid and organic social to reach buyers and generate demand
• Define KPIs for each program and collaborate with RevOps on dashboards
• Stand up new channels and programs
• Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps

Required qualifications

• 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta
• Experience building and scaling a webinar program that converts attendees into pipeline
• Experience running account-based marketing in close partnership with Sales
• A track record of using paid and organic social as a demand channel
• Strong analytical skills
• Working knowledge of marketing automation and CRM tools (for example, HubSpot or Marketo, and Salesforce)
• Clear, concise communication skills
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders
• Strong project management instincts
• A builder's mindset
• A collaborative approach
• Comfort using AI tools as part of your daily workflow

Nice to have

• Experience marketing to creative, media or enterprise audiences
• Experience on an early-stage or scaling marketing team
• Familiarity with AI tools that speed up campaign production and analysis

About the company

Runway is building AI to simulate the world through merging art and science. The team consists of creative, open minded, caring and ambitious people determined to change the world.