Head of Growth

The role

You will own the growth marketing function including strategy, budget, acquisition channels, conversion, and measurement. You will build a repeatable engine for acquiring HVAC contractors and lead a bench of freelance specialists.

What you will do

• Own growth strategy and budget
• Turn customer insights into positioning, messaging, and campaigns
• Manage paid performance, budget pacing, and creative testing
• Improve website and landing-page conversion, lead nurture, and re-engagement
• Work with the content marketing team on lifecycle marketing
• Maintain funnel reporting, attribution, and growth forecasts
• Build and maintain automations for lead enrichment, qualification, and routing
• Identify and validate new acquisition channels
• Lead a bench of freelance specialists in paid media, content, and creative

Required qualifications

• Demonstrated growth experience building or scaling a repeatable acquisition motion with a small team
• Experience owning multiple channels and budgets
• Analytical judgment to diagnose funnel issues and connect results to pipeline and acquisition cost
• Ability to independently build or troubleshoot marketing workflows and integrations
• Fluency in building leverage using AI and tools such as Claude Code, Codex, or comparable platforms
• Ownership mindset with a focus on measurable results
• Creativity to develop resonant messaging and write initial content versions

Nice to have

• Experience marketing to operators, small business owners, contractors, or field-service teams

About the company

WorkHero is the AI back office for the skilled trades, starting with the HVAC industry. The company serves 55+ contractors and is backed by Navitas Capital, Workshop Ventures, York IE, and strategic angels.