VP of Marketing

The role

The VP of Marketing will lead the company's brand and growth evolution. This leader will define the brand narrative, build integrated marketing systems, and create a cohesive brand experience across employers, brokers, and pet parents.

What you will do

• Define and architect the category of pet healthcare
• Build a differentiated brand narrative across employers, brokers, and pet parents
• Develop cohesive messaging systems and audience frameworks
• Lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer, lifecycle, demand generation, and sales enablement
• Build and scale internal and external capabilities including team development and agency management
• Develop scalable demand generation and acquisition strategies
• Optimize lifecycle marketing programs to increase retention and customer lifetime value
• Partner with Sales and Customer Success to improve enablement materials and go-to-market alignment
• Hire and lead a high-performing, integrated marketing team
• Leverage AI, MarTech, and automation to maximize impact

Required qualifications

• Brand-led marketing leader who connects storytelling and culture to business outcomes
• Fluent across modern marketing disciplines including brand strategy, PR, partnerships, social, creator ecosystems, lifecycle, product marketing, and demand generation
• Experience building brands in crowded or highly competitive categories
• Background across B2B and B2C, or in multi-sided and marketplace businesses
• Strong cross-functional operator
• Builder mentality with experience in resource-constrained environments
• Track record of hiring strong talent
• Experience using AI to enhance creative development, content production, processes and team efficiency
• Willingness and ability to work onsite in NYC at least three days per week

Benefits

• Comprehensive health, vision, and dental coverage
• HSA/FSA
• 401(k) retirement planning with employer matching
• Unlimited paid time off
• Annual company holidays
• Additional company-wide recharge days off
• 12 weeks parental leave
• Company paid Wagmo pet wellness and insurance plans
• Annual fully-paid company-wide retreat
• Dog-friendly office
• Catered lunches

About the company

Wagmo is a modern pet healthcare company founded in 2017. It is headquartered in New York City and provides pet and pet-parent wellbeing through wellness plans, emergency coverage, and telehealth guidance.