Integrated Marketing Lead

The role

The Integrated Marketing Lead will own B2B social channels, influencer programs, and partner marketing campaigns. This person will shape brand presence at events and help steer growth marketing for the Walrus Foundation.

What you will do

• Plan and execute social media-led campaigns from concept through measurement.
• Support partner and product-led launches with coordinated social, influencer, and paid promotion.
• Manage the brand's presence on new and emerging social platforms.
• Run social listening to track sentiment and inform strategy.
• Own daily social management and content creation across all Walrus channels.
• Build and scale the Walrus YouTube channel.
• Build and maintain a formulaic content schedule.
• Build and run a B2B influencer program.
• Support event execution and brand presence at events.
• Own select partner marketing campaigns with enterprise customers and ecosystem projects.

Required qualifications

• 6 – 9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels.
• Experience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget.
• Hands-on paid or growth marketing experience, including shaping strategy and working with agencies or contractors.
• Experience supporting events, including merch, on-site activations, and guerrilla marketing.
• Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners.
• Proven B2B marketing experience, ideally with enterprise audiences.
• Experience running social listening and translating insights into content and campaign decisions.
• Experience supporting executive or leadership communications on social.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms, such as social media management and listening tools, paid ad platforms, analytics tools, and content management systems.
• Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.

Nice to have

• Experience building AI workflows for marketing content and operations is a plus.

About the company

Walrus is working to advance the adoption of the Walrus Protocol, a Verifiable Data Platform for AI Builders.