Head of Demand Generation

The role

The Head of Demand Generation will own the top of the funnel and turn Series B momentum into pipeline. This builder and player-coach role involves setting strategy, writing content, running channels, and building the demand gen function.

What you will do

• Own marketing-sourced pipeline as a number, driving 3–4x coverage on the bookings target.
• Own inbound demand gen strategy and execution across all channels.
• Build and run integrated campaigns across content, email, paid, SEO, and organic.
• Own the website and conversion funnel, from messaging and landing pages to CRO and experimentation.
• Manage paid advertising across Google, LinkedIn, and other channels.
• Write content and campaign messaging for People, Ops, and Finance leaders.
• Partner with the sales team to align campaigns with pipeline goals, attribution, routing and conversion.
• Build reporting to understand performance, optimize spend, and make smart investment decisions.
• Build and lead the demand gen function as Warp scales.

Required qualifications

• 6+ years in demand gen or growth marketing at a B2B sales-led SaaS company
• Proven track record building inbound programs that generate measurable pipeline
• Strong writer who can create compelling content and campaign messaging for a business audience
• Hands-on experience across paid, SEO, email, and lifecycle marketing
• Data-driven and analytical
• Player-coach who can run channels yourself today and build a team as we grow
• Strong partnership with Sales and a revenue-first mindset

Nice to have

• Experience marketing to founders, finance, or people and ops buyers
• Fintech, HR tech, or developer-adjacent background
• Prior experience managing a small team

Benefits

• 100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents
• 401(k) Matching
• Flexible PTO
• Commuter Benefits
• Catered Lunch Daily
• Quarterly Offsites

About the company

Warp is the AI-native Employee Management Platform for ambitious companies. It provides HRIS, payroll, benefits, IT, tax compliance, and more on one platform.