Senior Product Marketing Manager

The role

You will own positioning, messaging, and go-to-market strategy for the enterprise segment. You will lead product launches and execute email campaigns, sales enablement content, and competitive positioning.

What you will do

• Own positioning, messaging, and go-to-market strategy for the product suite
• Lead end-to-end product launches
• Partner with Product, Sales, and Customer Success to drive enterprise client adoption
• Build and execute lifecycle and email marketing campaigns
• Develop and maintain sales enablement assets
• Conduct competitive analysis and voice-of-customer research
• Leverage AI tools to accelerate research, content development, and campaign execution
• Represent the voice of the enterprise customer internally

Required qualifications

• 5+ years of experience in product marketing
• Experience developing differentiated positioning and messaging frameworks
• Hands-on email marketing execution experience in platforms like Customer.io, HubSpot, or similar
• Data-driven approach to defining and tracking launch effectiveness and GTM metrics
• Demonstrated comfort using AI tools for research, content creation, competitive analysis, or campaign execution
• Experience building sales enablement content
• Comfortable owning work end-to-end from strategy through hands-on execution

Nice to have

• B2B SaaS product marketing experience
• Experience conducting customer or market research, including win/loss analysis, customer interviews, or voice-of-customer synthesis
• Experience marketing in a regulated industry
• Customer marketing experience, building case studies, testimonials, or customer stories
• Experience with platforms such as Customer.io, Userpilot, and data/analytics platforms
• Graphic design skills or experience (Figma, Canva, or similar)
• Experience in financial services, wealth management, or estate planning

Benefits

• Competitive salary
• Medical, dental, and vision insurance options
• 100% company-paid basic life insurance, short-term and long-term disability insurance
• 100% paid parental leave upon eligibility
• Company equity managed through Carta
• 401k with match and 100% vesting upon hire
• Flexible PTO
• Paid holidays including birthday
• Free estate planning for life

About the company

Wealth.com is an advanced planning platform that combines proprietary AI with technical expertise. The company is certified as a Great Place to Work for 2025.