Senior Data Scientist, Growth Data

The role

You will serve as a domain expert for a marketing pillar, building data products and analytics solutions. You will develop algorithms, measurement systems, and strategic insights to optimize marketing spend.

What you will do

• Build data products and algorithms to optimize marketing performance
• Design and implement measurement strategies including attribution modeling and incrementality analysis
• Drive marketing strategy through data insights, A/B testing, and causal inference
• Develop and maintain analytics pipelines and data infrastructure
• Conduct exploratory analysis to identify growth opportunities and customer behaviour
• Provide business-as-usual analytics support including reporting and dashboards
• Leverage AI tooling to handle operational tasks
• Partner with ad platforms and internal engineering teams for tracking and data integration

Required qualifications

• Understanding of digital marketing mechanics including attribution, ad platforms, tracking, and conversion optimization
• Experience working with lifecycle data
• Strong technical skills in Python and SQL with experience building production-quality code
• Proven track record in algorithm development, optimization problems, or building data-driven decision systems
• Strong foundation in causal inference, A/B testing, and experimental design
• Excellent communication skills to translate complex technical concepts for non-technical stakeholders
• Demonstrated ownership as the data DRI on complex projects end to end

Nice to have

• Worked at larger-scale tech companies that develop internal analytics and optimization systems

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days
• 4 wellness days
• Unlimited sick and mental health days per year
• Work outside Canada for up to 90 days per year

About the company

Wealthsimple is Canada’s leading financial innovator, offering a full suite of financial products. The company serves more than 4 million Canadians and is headquartered in Toronto, Canada.