Senior Specialist, Growth Marketing - Wealthsimple Business

The role

You will own net-new customer acquisition for the SMB segment by running paid and experimental channels. You will define the acquisition engine, test positioning, and scale successful campaigns to create demand.

What you will do

• Own SMB-specific acquisition through paid media, partnerships, content, and community
• Run growth experimentation cadence including CAC/LTV analysis and funnel experiments
• Test positioning and messaging for the SMB segment
• Own growth-motivated webinars and programs to reach new audiences
• Partner with the Demand Gen Specialist to feed acquisition experiments into nurture
• Embed AI into daily work, creative iteration, and audience research

Required qualifications

• 4–6+ years in growth or performance marketing
• Experience building and running growth experiments including channel tests, funnel optimization, and CAC/LTV analysis
• Experience running net-new-audience programs such as webinars, partnerships, or co-marketing
• Analytical mindset to diagnose funnel problems and prioritize opportunities
• Clear written communication
• Demonstrated habit of using AI to accelerate work

Nice to have

• Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces
• Experience in consumer fintech, investing, brokerage, trading, or crypto platforms
• Experience marketing specifically to small and medium-sized businesses

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days
• 4 wellness days
• Unlimited sick and mental health days per year
• 90 days away: work outside Canada for up to 90 days per year

About the company

Wealthsimple is Canada’s leading financial innovator offering a full suite of financial products. The company serves more than 4 million Canadians and is headquartered in Toronto, Canada.