Manager, Growth: Active Traders

The role

This role owns performance and lifecycle marketing for the active trader and crypto business. You will manage paid media and lifecycle programs to acquire and engage high-intent traders and crypto investors.

What you will do

• Own active trader and crypto demand generation across various channels.
• Manage media buys end to end including budgets, vendor negotiations, and testing.
• Own trader and crypto lifecycle journeys including activation and re-engagement.
• Drive go-to-market for active trader and crypto products and benefits.
• Build and maintain reporting across the trader and crypto funnel.
• Run a consistent testing cadence across creative, audiences, offers, and landing pages.
• Embed AI tools into performance and lifecycle workflows.
• Contribute to the quarterly plan and own delivery.

Required qualifications

• 4–6 years in performance marketing, growth, or lifecycle marketing.
• Deep hands-on experience in paid media including Google, Meta, X, YouTube, or programmatic.
• Lifecycle marketing depth including building activation, onboarding, nurture, or re-engagement journeys.
• Experience marketing to engaged, high-intent audiences.
• Strong cross-functional partnering with Product, Analytics, and Product Marketing.
• Demonstrated habit of using AI to accelerate work.
• Analytical mindset to diagnose funnel problems and prioritize opportunities.

Nice to have

• Personal or professional familiarity with self-directed investing, active trading, or crypto.
• Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces.
• Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
• Hands-on with a lifecycle platform (Braze, Iterable, HubSpot, or similar).

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days
• 4 wellness days
• Unlimited sick and mental health days per year
• 90 days away: work outside Canada for up to 90 days per year

About the company

Wealthsimple is Canada’s leading financial innovator, offering a full suite of financial products. The company serves more than 4 million Canadians and is headquartered in Toronto, Canada.