Marketing Automation Developer (18-month contract)

The role

You will act as a technical anchor for multi-channel lifecycle marketing programs. You will build automation systems, create interactive email, in-app, and web experiences, and manage the marketing technology stack.

What you will do

• Create and maintain email templates and email design systems
• Build interactive email experiences including dropdowns, carousels, and AMP for email
• Design and build complex multi-channel automation journeys in Braze
• Manage platform administration including roles, users, and account settings
• Write Liquid for complex personalization and dynamic content
• Develop custom scripts using webhooks and advanced Liquid logic
• Integrate external tools and platforms using APIs
• Write SQL queries for complex use cases and data extraction
• Evaluate, implement, and optimize AI tools to improve marketing efficiency
• Manage the Lifecycle Marketing JIRA board and assign requests

Required qualifications

• 3–5 years of email development experience
• Proficient in HTML/CSS for email with knowledge of responsive design and email client quirks
• Experience building interactive email elements like dropdowns, carousels, and AMP for email
• Proven experience building complex multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud
• Experience with Taxi for Email or other EDS platform
• Strong skills in Liquid, webhooks, and other marketing automation scripting languages
• Ability to write complex SQL queries for segmentation and reporting
• Experience integrating external platforms using APIs beyond standard supported integrations
• Exceptional troubleshooting skills for niche email and platform issues
• Ability to translate business requirements into technical solutions
• Instinct for identifying manual processes that can be automated

Nice to have

• Background in data visualization and custom reporting
• Understanding of relational databases and data architecture
• Experience managing technical projects and cross-functional stakeholder requests
• Passion for staying current on marketing technology innovations and best practices
• Familiarity with AI tools for marketing
• Experience building internal tools or documentation systems for marketing teams
• Knowledge of no-code/low-code automation platforms (Zapier, Make, etc.)

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days
• 4 wellness days
• Unlimited sick and mental health days per year
• Work outside Canada for up to 90 days per year

About the company

Wealthsimple is Canada’s leading financial innovator offering a full suite of financial products. The company serves more than 4 million Canadians and is headquartered in Toronto, Canada.