Chief Marketing Officer

Weave - Headquarters (Lehi, UT), Remote. Posted 7 months ago

The role

The Chief Marketing Officer will lead the marketing engine to drive scalable growth and brand positioning. This leader will partner with the CRO to manage pipeline and revenue outcomes across SMB and large-group healthcare practices.

What you will do

Define and execute a multi-year marketing strategy.
Partner with the CRO for shared accountability for pipeline and revenue.
Evolve the inbound-led growth engine.
Strengthen brand positioning across healthcare verticals.
Lead product marketing strategy and vertical go-to-market execution.
Expand lifecycle and customer marketing programs.
Lead the development of IR and PR narratives.
Support marketing strategy related to potential M&A activity.
Drive performance across digital, content, creative, events, communications, and partner marketing channels.
Develop and mentor a ~50 person marketing organization.

Required qualifications

15+ years of progressive marketing leadership experience.
Senior executive experience within a B2B SaaS organization.
Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
Strong partnership track record with Sales leadership.
Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.
Experience presenting to and engaging with Boards of Directors.
Track record of building and developing high-performing marketing leadership teams.
Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

Nice to have

Experience supporting or leading marketing efforts related to M&A integration

Before you apply

Employment is contingent upon the successful completion of a background check.

About the company

Weave is an equal opportunity employer committed to fostering an inclusive workplace.