Product Marketing Manager

Weave - Headquarters (Lehi, UT), Remote. Posted 11 days ago

The role

This role owns the inbound and growth product marketing strategy for AI-powered healthcare solutions. You will define GTM strategies for Mid-Market and Enterprise segments and develop tailored value propositions for various healthcare verticals.

What you will do

Define and own the GTM strategy for Mid-Market and Enterprise segments.
Develop tailored value propositions and messaging for executive-level buyers.
Collaborate with mid-market clientele to assess ROI and create success stories.
Map the enterprise buying committee to build strategic messaging.
Partner with Mid-Market and Enterprise Sales leaders to provide market insights and talk tracks.
Conduct research into industry trends and macroeconomic factors to influence product roadmap.
Monitor and analyze the competitive landscape to create sales battlecards and campaigns.

Required qualifications

3-8 years of Product Marketing experience in B2B SaaS.
Proven track record of managing a specific industry vertical or business unit.
Ability to take complex technical jargon and turn it into simple, compelling copy.
Strong and clear speaking and written communication skills.
Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns.
Ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

Nice to have

2 years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet.
Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
Bias for action and a strategic mindset.

Before you apply

Employment is contingent upon the successful completion of a background check.

About the company

Weave provides AI-powered healthcare solutions. The company is an equal opportunity employer committed to fostering an inclusive workplace.