Product Marketing Manager

The role

The Product Marketing Manager will own the inbound and growth product marketing strategy for AI-powered healthcare solutions. This role involves conducting market research, validating solutions, and defining vertical positioning to accelerate pipeline and revenue.

What you will do

• Conduct qualitative and quantitative market research using focus groups, interviews, and surveys.
• Transform data and behavioral insights into actionable intelligence for business strategy and product roadmap.
• Establish a structured discovery research function in partnership with Product Management and Marketing.
• Build and facilitate a Customer Advisory Board program with healthcare practice stakeholders.
• Define and refine the Ideal Customer Profile and buyer/user personas.
• Uncover insights into healthcare practice workflows to build vertical messaging and positioning.
• Monitor and analyze the competitive landscape in healthcare communication and practice management.
• Create sales battlecards, campaigns, and product roadmap recommendations based on threat assessments.
• Equip Sales, Customer Experience, and partner groups with assets and customer proof points.
• Collaborate with the Partnerships team to co-market integrations with EHR and PMS software.

Required qualifications

• 3-8 years of Product Marketing experience in B2B SaaS.
• Proven track record of managing a specific industry vertical or business unit.
• Deep and broad experience in market research and customer insights using techniques like surveys, interviews, and focus groups.
• Experience with analysis and tools such as Qualtrics.
• Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.
• Experience working with product-led funnels and data analytics platforms like Pendo, Mixpanel, or Amplitude.
• Background blending messaging craft with analytical rigor including pipeline velocity, conversion rates, and vertical ARR.
• Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns.
• Ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

Nice to have

• Passion for improving the success of Weave customers and the mission of delivering better healthcare experiences.
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
• Bias for action and a strategic mindset.

Before you apply

• Employment is contingent upon the successful completion of a background check.

About the company

Weave provides AI-powered healthcare solutions.